It only tells you what already happened. Revenue signals tell you what's about to · and that's where pipeline is won or lost.
You don't have a tools problem. You have a system problem. Why adding software adds seams · and what to build instead.
Channels don't scale in isolation. The flywheel does. How to run content, ads and outbound off one signal.
Intent, engagement, brand demand, funding, hiring, competitor switches… the signals to wire into your control plane first.